Your Coffee Shop Startup Begins Here
Everything in Your Coffee Shop Start-up Kit
For $69.99, you get the complete coffee shop startup toolkit: physical materials shipped free to your door, plus instant digital access the moment you purchase.
Hardcover Book
Product Samples
Promotional Materials
Business Plan Template
Interactive Proforma Tool
Bonus Audio Content
1-Hour Strategy Session with Scott Fullerton
Is This Coffee Starter Kit Right for You?
The 7 Steps kit is for people who are serious about opening a coffee shop but want to do it on their own terms. If any of these sound like you, you’re in the right place:
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You're a first-time entrepreneur with a dream — but no coffee experience. Most of the 300+ shop owners who've used this program had zero background in specialty coffee.
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You're changing careers and ready to bet on yourself. This kit gives you a structured, low-risk starting point, not a $300K leap of faith.
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You already own a business and want to add coffee to the mix. Bakeries, restaurants, and retail shops use the 7 Steps program to launch a profitable coffee program.
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You want expert support without giving up your independence. Unlike a franchise, you keep your brand, your menu, and your margins.
Success in Numbers
Every coffee shop is different, but the results speak for themselves. Here’s what 30+ years of helping independent coffee shop owners looks like.
300+
Coffee shops successfully opened with our system
37
States with thriving Crimson Cup-supported shops
30+
Years of industry expertise behind this program
What Our Customers Say
Don’t just take our word for it. Read what our customers have to say about the 7 Steps coffee shop startup process.
Meet Your 7 Steps Team
Behind every successful coffee shop startup is a team that's done it before. These are the people you'll work with from your first phone call through your grand opening and beyond.
- Scott Fullerton — Sales Leader: Scott is your first call. He'll help you figure out if owning a coffee shop is right for you, then guide you through your business plan, location search, and financing options. He's helped launch over 100 coffee businesses since 2007.
- Steve Bayless — Project Manager & Trainer: Steve spends 26+ weeks a year on the road, training owners, managers, and baristas on-site at their shops. He built Crimson Cup's Clintonville location into a model for independent coffee shops before bringing that hands-on experience to the 7 Steps program.
- Heather Syx — Customer Growth Rep: Heather has been where you are. She opened her own coffee shop, in Stow, Ohio, in 2015 after a 20-year corporate career. She knows what it takes to go from dream to doors open because she's done it herself.
How It Works: From Kit to Grand Opening
Your coffee shop startup doesn’t have to be complicated. Here’s the path from purchase to grand opening in four steps.
Buy the Kit:
Order the 7 Steps to Success Start-Up Kit for $69.99 with free shipping. You'll get instant digital access to the business plan template, proforma tool, and PDF book, plus a hardcover copy shipped to your door.
Read & Plan:
Work through the book and use the included tools to build your business plan, project your startup costs, and evaluate locations. This is your opening-a-cafe checklist.
Connect with Your Team:
Schedule your free 1-hour strategy session with Scott Fullerton to talk through your vision, your market, and your next moves. From there, the full 7 Steps consulting team is ready to guide you through design, training, and buildout.
Open Your Shop:
With hands-on barista training at your location, soft-opening support, and a grand-opening event plan, you'll open your doors with confidence, backed by the same team that's helped launch 300+ coffee shops.
Coffee Shop Startup FAQs
Not at all. Most of the 300+ shop owners who've used the 7 Steps program had zero coffee industry background. The kit and consulting team are built to guide complete beginners through every step of opening a coffee shop.
That's exactly when to start. The kit includes the business plan template, financial tools, and a strategy session to help you explore whether a coffee shop startup is right for you.
Yes. The kit is just the starting point. Once you're ready to move forward, the 7 Steps consulting team provides hands-on support through design, training, grand opening, and beyond.
With a franchise, you pay $300K+ upfront, 6%+ in ongoing royalties, and operate under someone else's brand. With the 7 Steps coffee starter kit, you get expert guidance for $69.99. Plus, you keep your name, your menu, and 100% of your profits.
Open Your Coffee Shop,
On Your Terms
Your coffee shop startup begins with a single step. For $69.99, you get the book, the tools, the plan, and a team that's helped 300+ entrepreneurs just like you turn their dream into a thriving business.
One-time payment · No hidden fees · No royalties